BECAUSE THERE IS A BETTER WAY TO MARKET
Keys to better swimming: proper head position, reach forward and find a swim coach
IronMarketing Partners helps you increase sales to financial intermediaries by creating valuable connections, cutting through the noise and enabling you to become relevant.
DISTRIBUTION IS KING
Investment product channels are like technology - constantly changing, continually evolving. In both, success depends on being the fastest, the most functional and the most flexible. We are focused exclusively on maximizing sales effectiveness within your channel of distribution.
We can help because we understand that Distribution is King.
WHY THINKING MATTERS
Strong data, a great story and a well-polished deck get your feet and
messages into advisors’ offices. Consistently fresh and innovative conceptual thinking get advisors proactively knocking on your doors, texting you when there is a crisis and re-tweeting your solutions.
Great thinking helps maintain trust and deepens your relationships.
“The difference between the right word and almost right word is the difference between lightning and a lightning bug.” Mark Twain.
We can help you deliver the right sales collateral and strategic information using the right media and tactics at the right time. We work within your parameters to meet your needs to say what you want to say.
We place a premium on communications. And let’s face it,
good writers are hard to find.
Neil H. McElroy, the author of branding at Procter & Gamble, wasn’t speaking about investment products when he said, “the weapons of the future may be a great deal closer upon us than we had thought.” But we think the same advice applies.
We offer a comprehensive, multi-faceted approach to building, maintaining and defending your brand attributes.
But remember, branding is not about having a cool logo or a catchy
tag-line. It’s your promise to your clients.
Most firms have a promise, but they have trouble articulating it.
We can articulate. Promise.
Our expertise in this area is deep and our contacts are extensive. We
know what works in a crisis, who to call and how to make a difference.
We work with you to craft the most appropriate message, reflective of
your organizational goals and values.
Sometimes it makes sense to have us work on a particular campaign,
other times you just want us to be your sounding board.
Whatever works, please remember that PR is an integral part of
your firm’s brand and should not be ignored.
We offer full-service graphic design and content development by
award-winning creative professionals whose only agenda is your
complete satisfaction. We combine the unique skills and talents of
professionals who understand financial markeitng.
Our professionals include experienced designers who are eager to
implement your strategic vision with effective, engaging solutions that
meet your objectives.
The creative process begins with listenting to you and understanding
your needs. Then we build brand identity that is reflective of clear and
consistent messaging. Nothing less.